There are many things you can do to ensure your web site is working hard for your company. Below are some tips on driving traffic to your site..

• Never underestimate the power of traditional advertising to promote your web site.
• Put your domain name on all marketing materials including business cards, brochures, ads. One could, for example, lists the website address in the white pages of the phone book.
• Get reciprocal links with other web sites. While this may send some traffic away from your site, links can be a good way to access a broader target market.
• Register your site with the top search engines: Infoseek, AltaVista, Yahoo, Hotbot, Excite, and Webcrawler. Over 50 per cent of hits to client web sites come by way of Yahoo.
• Come up with a good title for your home page to actively promote your site.
• Use meta tags, which are invisible to the eye but not to web crawlers, and key words to attract visitors to your site.
• Using good page titles, meta tags, and keywords are only window dressing. You still have to offer content to ensure your site will move up higher in search engine rankings. Give people a reason to visit your site. Articles you have written or consumer tips you can provide help accomplish this and may contain search words people are looking for.
• Use web traffic analysis tools. Widget Webs track and report statistics to its clients available online.

Contact us for more information and help on marketing your website and generating more traffic.